The 3rd Theory & Practice in Marketing (TPM) Conference will be hosted by London Business School on May 31-June 1, 2013 in London. The conference will focus broadly on marketing impact, namely on how theory influences actual behavior of consumers or managers. The conference will include a mix of academic and practitioner presentations, as well as round tables and panel discussions designed to advance the transformative aims of TPM.
We are pleased to announce that the Journal of Marketing Research is collaborating with TPM on a special issue based on papers that emerge from the Conference.
The 2013 Theory & Practice in Marketing Conference on Marketing Impact
London Business School
May 31, 10:30 am – June 1, 3:30 pm
Nader Tavassoli, London Business School
Sunil Gupta, Harvard Business School
Don Lehmann, Columbia Business School
Bernd Schmitt, Columbia Business School