The Theory + Practice in Marketing (TPM) Conference returned to its inaugural location and was hosted at Columbia Business School in New York City on May 16-18, 2019.
A huge thanks to all the presenters, attendees, commentators, and guest speakers who supported the 2019 TPM conference!
The 2019 TPM Conference once again sought to increase the business relevance of research in marketing. And was very pleased to be collaborating with the Journal of Marketing on a Special Issue that will examine the impact of new technologies on important marketing-related research questions.
The entire 2019 TPM conference is dedicated to exploring research on “New Technologies and Marketing” with the goal of improving knowledge on this critical topic and helping authors prepare for submission to the Special Issue. New technologies, defined as those that are early in the adoption cycle for firms and/or consumers, can be studied from consumer, firm, competition, market, policy, or societal perspectives. Papers presented will be examining real-world marketing questions in any of these areas.
The co-editors for the Special Issue, C. Page Moreau (University of Wisconsin-Madison), Donna L. Hoffman (George Washington University), Stefan Stremersch (Erasmus University and IESE), and Michel Wedel (University of Maryland), have partnered in selecting papers for the conference and will attend the conference in order to provide feedback. Other Editors, Associate Editors, and Editorial Review Board members from the Journal of Marketing will also be present to provide feedback to authors.
To learn more about the goals and the submission process for TPM (closed) and the Special Issue (deadline: September 1, 2019), please review details in the Call for Submissions section of the website.