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The 4th Theory + Practice in Marketing (TPM) Conference will be hosted by Kellogg School of Management on May 22-23, 2014 in Evanston, Illinois. The conference will focus broadly on marketing impact, namely on how theory influences actual behavior of consumers or managers. The conference will include a mix of academic and practitioner presentations, as well as round tables and panel discussions designed to advance the transformative aims of TPM.

The 2014 Theory + Practice in Marketing Conference on Marketing Impact
Thursday May 22 to Friday May 23, 2014
Kellogg School of Management
Northwestern University
Evanston, Illinois 60208
TPM@kellogg.northwestern.edu

+1 847 491 3522

The conference will be held at the James L. Allen Center (2169 Campus Drive, Evanston, IL 60208) on Northwestern University’s campus.

We encourage you to submit your most impactful research for presentation at this conference. Please email your submissions, either a three page abstract or a five page PowerPoint presentation, to TPM@kellogg.northwestern.edu
 before February 1, 2014.

Please click here to register for the conference.

Gregory Carpenter, Kellogg School of Management
Sunil Gupta, Harvard Business School
Donald Lehmann, Columbia Business School
Bernd Schmitt, Columbia Business School

 

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