The 5th Theory + Practice in Marketing (TPM) Conference will be hosted by Georgia State University’s J. Mack Robinson College of Business, June 10-12, 2015 in Atlanta, Georgia. The conference will focus broadly on marketing impact, namely on how theory influences actual behavior of consumers or managers. The conference will include a mix of academic and practitioner presentations, as well as round tables and panel discussions designed to advance the transformative aims of TPM.

The 2015 Theory + Practice in Marketing Conference on Marketing Impact
Thursday June 10 to Friday June 12, 2015
J. Mack Robinson College of Business
Georgia State University
Atlanta, Georgia 30326

The conference will be held at Georgia State’s Buckhead Center (Tower Place 200
3348 Peachtree Rd. NE Atlanta, GA 30326).

We encourage you to submit your most impactful research for presentation at this conference. The submissions should be no more than 10 power-point slides and must include the following aspects:

  1. Audience & Motivation – What is your research motivation? Whose problem are you solving? In the first 1 to 2 slides, clearly establish the research motivation and identify a target audience and the issue they are grappling with.
  2. Impact – what is your finding and what change in behavior are you advocating? In the next 1 to 2 slides, describe the before-and-after scenario, including the effect size in layman’s terms.
  3. Method – what provides confidence in your results? In the next 3 to 5 slides briefly describe your methods and limitations/generalizability.
  4. Linking Theory to Practice – On the last slide, clearly describe how your research links marketing theory to practice.

A committee of experts will select the accepted submissions to be presented at the conference. Judging from previous years’ conferences, selection is highly competitive.

Submission deadline: February 15, 2015.  Any submissions after the due date will not be considered.

Please email a soft copy of your slides before the deadline to: TPM2015@GSU.EDU

We are delighted to announce that the Journal of Marketing (JM) is collaborating with TPM on a special section based on the accepted submissions to the conference.  This follows the successful participation of Marketing Science, JMR, and IJRM in previous conferences.

The topic of this special section is to be broadly in line with the aims of TPM, namely on “relevance” and “impact”. There are no methodological or thematic constraints. Of course, rigor is a necessary condition.  Presentations accepted to the conference will be invited for submission to the special section of JM and will undergo a formal (regular) review process.

For any enquiries regarding the TPM Conference 2015, please write to Denish Shah at shah@gsu.edu or Jeffrey Parker at jeffparker@gsu.edu

Key Dates & Timelines:
Submission Deadline: Feb. 15, 2015.
Decision Timeline: By March 15, 2015.
Conference Early bird Registration Deadline: April 15, 2015.
Conference Dates: June 10-12, 2015.

Conference Co-Chairs:

V Kumar, Georgia State University

Sunil Gupta, Harvard Business School

Donald Lehmann, Columbia Business School

Bernd Schmitt, Columbia Business School



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