The 5th Theory + Practice in Marketing (TPM) Conference will be hosted by Georgia State University’s J. Mack Robinson College of Business, June 10-12, 2015 in Atlanta, Georgia. The conference will focus broadly on marketing impact, namely on how theory influences actual behavior of consumers or managers. The conference will include a mix of academic and practitioner presentations, as well as round tables and panel discussions designed to advance the transformative aims of TPM.
The 2015 Theory + Practice in Marketing Conference on Marketing Impact
Wednesday June 10 to Friday June 12, 2015
J. Mack Robinson College of Business
Georgia State University
Atlanta, Georgia 30326
The conference will be held at Georgia State’s Buckhead Center (Tower Place 200
3348 Peachtree Rd. NE Atlanta, GA 30326).
Please click here to register for the conference.
We are delighted to announce that the Journal of Marketing (JM) is collaborating with TPM on a special section based on the accepted submissions to the conference. This follows the successful participation of Marketing Science, JMR, and IJRM in previous conferences.
The topic of this special section is to be broadly in line with the aims of TPM, namely on “relevance” and “impact”. There are no methodological or thematic constraints. Of course, rigor is a necessary condition. Presentations accepted to the conference will be invited for submission to the special section of JM and will undergo a formal (regular) review process.
Key Dates & Timelines:
Submission Deadline: Feb. 15, 2015.
Decision Timeline: By March 15, 2015.
Conference Early bird Registration Deadline: April 15, 2015.
Conference Dates: June 10-12, 2015.
V Kumar, Georgia State University
Sunil Gupta, Harvard Business School
Donald Lehmann, Columbia Business School
Bernd Schmitt, Columbia Business School