Welcome to TPM 2020

A Message from the TPM Conference Committee

The Theory and Practice in Marketing (TPM) Conference at the Wharton School has been canceled due to the global health concern.

Our hope was that we could have delivered this event as a virtual conference instead. Regretfully, his option will not be feasible under the current circumstances as it is difficult to plan much in advance. Because of this uncertainty we must fully cancel the 2020 TPM Conference.

On behalf of the entire Conference Committee, we are saddened by the recent turn of events and sorry for this ultimate outcome.

Thank you to everyone who submitted their work and to those who had planned to attend.  Had this conference occurred, we are confident that it would have been a stellar event.

May you and your families remain safe and healthy.

TPM Conference Committee


The Theory + Practice in Marketing (TPM) Conference is excited to announce that it will be hosted at The Wharton School of the University of Pennsylvania in Philadelphia, PA on June 14-16, 2020.


Early Bird Registration Fee = $595 (register by April 16th)
Regular Registration Fee = $695 (register after April 16th)

The Call for Submissions is now open! Deadline: March 1, 2020.

With no methodological or thematic constraints for TPM 2020, we seek original (unpublished) submissions with a diversity of methodological foci and a high level of rigor.

Remember that the audience is not purely academic, so your submission and presentation need to be easily understood by both scholars and managers. A committee of experts will select the accepted submissions to be presented at the conference. Judging from previous years’ conferences, selection is highly competitive.

For questions about the TPM 2020 conference please email WhartonTPM2020@theorypractice.org

A huge thanks to all the presenters, attendees, commentators, and guest speakers who supported the TPM 2019 conference (May 16-18) at Columbia Business School!

For more details on TPM 2019, please click here.