2021 TPM Agenda

2021 Theory+Practice in Marketing Schedule

TBD

Conference Location:
This conference will be conducted virtually using the Zoom platform PA

Conference Dates:
June 9-10, 2021

Submission Deadline:
March 15, 2021

Decisions:
May 1, 2021

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Conference Co-Chairs:
David J. Reibstein
The William S. Woodside Professor and Professor of Marketing
Raghuram Iyengar
Miers-Busch, W'1885 Professor and Professor of Marketing
The Wharton School of the University of Pennsylvania

Conference Founding Chairs
Bernd Schmitt, Columbia Business School
Don Lehmann, Columbia Business School
Sunil Gupta, Harvard Business School