2021 TPM PRESENTERS


Presenter and Institution Research Topic
Michael Ahearne, University of Houston Cash Versus Non-Cash Sales Incentives and Framing
Diego Aparicio, IESE Business School Algorithmic Pricing
Khaled Boughanmi, Cornell University Playlist Contextualization and Personalization: A Bayesian nonparametric approach
Yupeng Chen, Nanyang Technological University Should Firms Reward Referring Customers Based on the Performance of Their Referred Customers?
Vincent Chen, UC Berkeley Haas Mapping 25 Years of Consumer Knowledge from Text Corpora
Imran Currim, University of California Irvine National Customer Orientation: A Luxury of Rich Nations?
Arnaud De Bruyn, ESSEC Business School Incorporating the Firm’s Strategic Response into Customer Valuation Models
Ryan Dew, The Wharton School Detecting Routines in Ride-sharing: Implications for Customer Management
Anindya Ghose, New York University

 

Heterogeneous Demand Effects of Recommendation Strategies in a Mobile Application
Arun Gopalakrishnan, Rice University Shopping Cart Retargeting
Liat Hadar, Tel Aviv University The Shopping Cart as a Killjoy: Product Self-Expressiveness Increases Cart Abandonmen
Jochen Hartmann, University of Hamburg Mining Iconic Marketing Assets: A Unified Multi-Modal Deep Learning Framework
Kamel Jedidi, Columbia University R2M Index 1.0: A Measure of Relevance—Finally
Nan Jia, Marshall School of Business, University of Southern California AI-Human Hybrid, Employee Creativity, and Job Performance: Evidence from a Field Experiment
Yael Karlinsky Shichor, Northeastern University The Oracles of Online Reviews
Youngtak Kim, University of Georgia All that is Green is not Gold: Evidence from the CPG Industry
Seoyoung Kim, University of Georgia Beyond Buycott vs. Boycott: Brand Activism and Engagement
Aleksandra Kovacheva, University at Albany – SUNY The Value of the Unknown: A Framework for Strategic Surprise Marketing
Rene Laub, Goethe University Frankfurt The Economic Value of User-Tracking for Publishers
   
Kathleen Li, University of Texas, Austin What Happens to a Digitally Retailer’s Sales When It Opens A Physical Store?
Jia Liu, HKUST The Impact of Temporally Turning off TV Ad on Search Interests: A Generalized Synthetic Control Estimator under Interference
Ofer Mintz, University of Technology Sydney Managerial Assessments of Marketing Performance
Sajeev Nair, USC Marshall School of Business Do Online Ratings Accurately Reflect Quality? Price, Reviewed Quality, and Reviewer Expertise in Yelp Restaurant Reviews
Elliot Oblander, Columbia University How has COVID-19 Impacted Customer Purchase Behavior at Food Delivery Businesses?
Travis Tae Oh, Yeshiva University A Liberating Engagement Theory of Fun
Koen Pauwels, Northeastern University Disadoption Patterns in Fast Moving Consumer Goods
Nandini Ramani, Texas A&M University Rising above the glass ceiling: The effects of female CMOs on marketing spending and performance
Tom Robertson, The Wharton School The Inoculation Effect of Loyalty Programs
Mohammad Saljoughian, University of Tennessee, Knoxville Managing E-Converse: How Firms Can Steer Social Media Conversations
Chenshuo Sun, NYU Stern The Effect of Voice AI on Consumer Purchase and Search Behavior
Christophe Van den Bulte, The Wharton School Are referred customers more valuable?
Jarrod Vassallo, The University of Sydney Business School Market Expansion and Targeting While Balancing Social and Financial Objectives: Evidence from Microfinance Enterprises in Bangladesh
Jeremy Yang, MIT First Law of Motion: Influencer Video Advertising on TikTok
Elham Yazdani, University of Georgia Identifying Emotions in Images and Their Effects on Donation Behavior in Online Crowdsourcing Platforms
Pinar Yildirim, The Wharton School Impact of GDPR on Consumers and Firm
Hema Yoganarasimhan, University of Washington Star-Cursed Lovers: Role of Popularity Information in Online Dating