2021 TPM PRESENTERS


Presenter and Institution

Research Topic

Michael Ahearne, University of Houston

 

Cash Versus Non-Cash Sales Incentives and Framing

 

Khaled Boughanmi, Cornell University

 

Playlist Contextualization and Personalization: A Bayesian nonparametric approach

 

Yupeng Chen, Nanyang Technological University

 

Should Firms Reward Referring Customers Based on the Performance of Their Referred Customers?

 

Vincent Chen, UC Berkeley Haas

 

Mapping 25 Years of Consumer Knowledge from Text Corpora

 

Imran Currim, University of California Irvine

 

National Customer Orientation: A Luxury of Rich Nations?

 

Arnaud De Bruyn, ESSEC Business School

 

Incorporating the Firm’s Strategic Response into Customer Valuation Models

 

Ryan Dew, The Wharton School

 

Detecting Routines in Ride-sharing: Implications for Customer Management

 

Anindya Ghose, New York University 

 

Heterogeneous Demand Effects of Recommendation Strategies in a Mobile Application

 

Arun Gopalakrishnan, Rice University

 

Shopping Cart Retargeting

 

Liat Hadar, Tel Aviv University

 

The Shopping Cart as a Killjoy: Product Self-Expressiveness Increases Cart Abandonment

 

Jochen Hartmann, University of Hamburg

 

Mining Iconic Marketing Assets: A Unified Multi-Modal Deep Learning Framework

 

Kamel Jedidi, Columbia University

 

R2M Index 1.0: A Measure of Relevance—Finally

 

Nan Jia, Marshall School of Business, University of Southern California

Xueming Luo, Temple University

 

AI-Human Hybrid, Employee Creativity, and Job Performance: Evidence from a Field Experiment

 

Yael Karlinsky Shichor, Northeastern University

 

The Oracles of Online Reviews

 

Youngtak Kim, University of Georgia

Sundar Bharadwaj, University of Georgia

 

All that is Green is not Gold: Evidence from the CPG Industry

 

Seoyoung Kim, University of Georgia

 

Beyond Buycott vs. Boycott: Brand Activism and Engagement

 

Aleksandra Kovacheva, University at Albany – SUNY

 

The Value of the Unknown: A Framework for Strategic Surprise Marketing

 

Madhav Kumar, MIT

 

Algorithmic Pricing

 

Rene Laub, Goethe University Frankfurt

 

The Economic Value of User-Tracking for Publishers

 

Presenter and Institution

Research Topic

Kathleen Li, University of Texas, Austin

 

What Happens to a Digitally Retailer’s Sales When It Opens A Physical Store?

 

Jia Liu, HKUST

 

The Impact of Temporally Turning off TV Ad on Search Interests: A Generalized Synthetic Control Estimator under Interference

 

Ofer Mintz, University of Technology Sydney

Marc Fisher,

 

Managerial Assessments of Marketing Performance

 

Sajeev Nair, USC Marshall School of Business

 

Do Online Ratings Accurately Reflect Quality? Price, Reviewed Quality, and Reviewer Expertise in Yelp Restaurant Reviews

 

Elliot Oblander, Columbia University

Daniel McCarthy, Emory University

 

How has COVID-19 Impacted Customer Purchase Behavior at Food Delivery Businesses?

 

Travis Tae Oh, Yeshiva University

Michel Pham, Columbia University

 

A Liberating Engagement Theory of Fun

 

Koen Pauwels, Northeastern University

Don Lehmann, Columbia University

 

Disadoption Patterns in Fast Moving Consumer Goods

 

Nandini Ramani, Texas A&M University

Venkatesh Shankar, Texas A&M University

 

 

Rising above the glass ceiling: The effects of female CMOs on marketing spending and performance

 

Tom Robertson, The Wharton School

Dennis Armbruster, The Verde Group

 

The Inoculation Effect of Loyalty Programs

 

Mohammad Saljoughian, University of Tennessee, Knoxville

 

Managing E-Converse: How Firms Can Steer Social Media Conversations

Chenshuo Sun, NYU Stern

 

The Effect of Voice AI on Consumer Purchase and Search Behavior

 

Christophe Van den Bulte, The Wharton School

 

Are referred customers more valuable?

 

Jarrod Vassallo, The University of Sydney Business School

 

 

Market Expansion and Targeting While Balancing Social and Financial Objectives: Evidence from Microfinance Enterprises in Bangladesh

 

Jeremy Yang, MIT

 

First Law of Motion: Influencer Video Advertising on TikTok

 

Elham Yazdani, University of Georgia

 

 

Identifying Emotions in Images and Their Effects on Donation Behavior in Online Crowdsourcing Platforms

 

Pinar Yildirim, The Wharton School

 

Impact of GDPR on Consumers and Firms

 

Hema Yoganarasimhan, University of Washington

 

Star-Cursed Lovers: Role of Popularity Information in Online Dating