2019 Theory+Practice in Marketing Schedule

DOWNLOAD latest detailed agenda (.pdf) including all accepted papers and sessions atTPM_2019_Agenda.pdf

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Thursday, May 16, 2019

5:00pm-6:30pm – Plenary Industry Panel

  • Babs Rangaiah, Executive Partner, Global Marketing, IBM iX
  • John Mayo Smith, ’90, Consultant & former CTO, R/GA
  • Emily Culp ’06, President, Cover FX Skincare

6:30pm-8:30pm – Cocktail reception


Friday, May 17, 2019

8:30 am-9:00 am – Welcome and Introductions

  • Bernd Schmitt – Principal Conference Chair, TPM 2019; Robert D. Calkins Professor of International Business, Columbia Business School
  • Christine Moorman – Editor-in-Chief of the Journal of Marketing; T. Austin Finch, Sr. Professor of Business Administration at The Fuqua School of Business, Duke University
9:00am-10:30am – Parallel Sessions

TimeActivity Location
May 17th, 9:00am - 10:30 amSESSION 1.1 - RM 301
New Technology in Retail
Session Chair: Joann Peck

The Vicarious Haptic Effect in Online Retail and Virtual Reality
Presented By: Andrea Luangrath
Co-Author(s): William Hedgcock, Andrea Luangrath, Joann Peck, and Yixiang Xu

Smart-Shelf Digital Signage
Presented By: Enrique Bigné
Co-Author(s): Mariano Alcañiz, Jaime Guixeres, Javier Marin, Lorena Ronda, and Carmen Torrecilla

Understand Customer’s Product Choice when Shopping by Voice
Presented By: Zhen Yang
Co-Author(s): Jiangen He, Yanliu Huang, and Barbara Kahn

The Impact of In-Store CRM Technology Adoption on Customer Behavior: Evidence from Field Experiment
Presented By: Rishika Rishika
Co-Author(s): Mark Houston, Ram Janakiraman, and Subodha Kumar

Room 301
May 17th, 9:00am - 10:30 amSESSION 1.2 – RM 140
Session Chair: Christian Hildebrand

Blaming the Bot: Anthropomorphism Fuels Anger in Customer-Chatbot Interactions
Presented By: Rhonda Hadi
Co-Author(s): Cammy Crolic, Andrew Stephen, and Felipe Thomaz

AI Chatbot Disclosure: Evidence from Field Experiment and Voice-Mining
Presented By: Xueming Luo
Co-Author(s): Siliang Tong

Effect of Chatbots’ Anthropomorphic Cues on Users’ Self-Disclosure
Presented By: Zhiying Cui and Florian von Wangenheim
Co-Author(s): Xintong Wang

Machine Talk: How Conversational Interfaces Promote Brand Intimacy and Influence Consumer Choice
Presented By: Christian Hildebrand
Co-Author(s): Anouk Bergner and Gerald Häubl

Room 140
May 17th, 9:00am - 10:30 amSESSION 1.3 – RM 141
The Use of Mobile Location Data
Session Chair: Evert De Haan

Deriving Privacy-Preserving Brand Insights from Mobile Location Data
Presented By: Daniel M. McCarthy
Co-Author(s): David A. Schweidel

The Effectiveness of Location-Based Mobile Push vs. Pull Targeting: An Experimental Study
Presented By: Dominik Molitor
Co-Author(s): Anindya Ghose, Philipp Reichhart, and Martin Spann

Utilizing Physical Location Data to Better Understand Online Customer Journeys
Presented By: Rene Laub
Co-Author(s): Evert De Haan and Bernd Skiera

How New Technologies Disrupt Incumbents: Role of Leapfroggers, Switchers, & Innovators
Presented By: Deepa Chandrasekaran
Co-Author(s): Gerard J. Tellis and Gareth M. James

Room 141
May 17th, 9:00am - 10:30 amSESSION 1.4 – RM 142
Digital Strategy and Methodology
Session Chair: Randy Bucklin

Crowding the Cloud: A New, Digital, Crowd-Based New Product Development (NPD) Perspective
Presented By: Bradley J. Allen
Co-Author(s): Deepa Chandrasekaran

Digital Connectivity, Information Flow, and Innovation of Nations
Presented By: Hooman Mirahmad
Co-Author(s): Ahmed Khwaja, Jaideep Prabhu, and Manjit Yadav

Calling the Tunes in Digital Music Streaming
Presented By: Sean N. Bruggemann
Co-Author(s): Anand V. Bodapati and Randolph E. Bucklin

A Scalable Data Fusion Methodology for Customer Base Modeling
Presented By: Elliot S. Oblander
Co-Author(s): Daniel M. McCarthy

Room 142


10:30am-11:00am – Break

11:00am-12:30pm – Parallel Sessions

TimeActivity Location
May 17th, 11:00am - 12:30 amSESSION 2.1 - RM 301
Robots in Services
Session Chair: Szu-Chi Huang

Unraveling Heterogeneity in Customer Experiences with Service Robot Constellations
Presented By: Bart Larivière and Margherita Pagani
Co-Author(s): Massimo Airoldi and Katrien Verleye

Service Robots: Boon or Bane?
Presented By: Pavan Munaganti
Co-Author(s): Babu John Mariadoss and Andrew Perkins

What Happens When Robots Join Forces with Humans? How Robots’ Assistance Affects Consumers’ Feeling of Inspiration and Subsequent Prosocial Behaviors

Presented By: Szu-Chi Huang
Co-Author(s): Fangyuan Chen

Humans VERSUS Machines OR Humans AND Machines: Evidence from Randomized Control Trials
Presented By: Tarun Kushwaha
Co-Author(s): Saravanan Kesavan

Room 301
May 17th, 11:00am - 12:30 amSESSION 2.2 – RM 140
Autonomous Products
Session Chair: Emanuel de Bellis

Exploring Barriers to Adoption of Autonomous Products: Anticipating Meaning from Mundane Tasks
Presented By: Emanuel de Bellis
Co-Author(s): Gita V. Johar and Nicola Schweitzer

A Road Trip on Highway 66 with an Automated Mustang?
Presented By: Sven Feurer
Co-Author(s): Janine Kirchner

Back to the Future: How Nostalgia Impacts Perceptions of Automated Consumer Products
Presented By: Patrick Kremer
Co-Author(s): Sven Feurer and Ju-Young Kim

Automated Commerce: Consumers' Tolerance for Service Failures in Agency Situations
Presented By: Severin F. Bischof
Co-Author(s): Tim Bottger, Thomas Rudolph and Gianluca Scheidegger

Room 140
May 17th, 11:00am - 12:30 amSESSION 2.3 – RM 141
Customer Management in a Digital World
Session Chair: Ashish Sood

Online Customer Relationship Management Using a Conversational Platform
Presented By: Shiyang Sima
Co-Author(s): Ashwin Aravindakshan and Oliver J. Rutz

Effect of Technological Innovation Adoption Behavior on Client Engagement: An Empirical Analysis
Presented By: Ashish Sood
Co-Author(s): Shaphali Gupta and V. Kumar

Developing Customer Orientation In Digital Sharing Platforms
Presented By: Gregory Fisher
Co-Author(s): Aric Rindfleisch

Transitioning Customers from Salespeople to Digital Channels in Business-to-Business Markets
Presented By: Irene Nahm
Co-Author(s): Mike Ahearne, Seshadri Tirunillai, and Phillip Wiseman

Room 141
May 17th, 11:00am - 12:30 amSESSION 2.4 – RM 142
General TPM Research
Session Chair: Nico Wiegand

When Are People Pro-Environment? Evidence from a Field Experiment
Presented By: Yuqian Chang
Co-Author(s): Zheng Fang and Xueming Luo

Intangible Value: How Much of It is Brand?
Presented By: Jonathan Knowles
Co-Author(s): N/A

The Role of Language Structure in Persuasive Communication
Presented By: Siham El Kihal
Co-Author(s): A. Selin Atalay and Florian Ellsaesser

The Managerial Relevance of Marketing Research: Genesis and Building Blocks
Presented By: Nico Wiegand
Co-Author(s):Maren Becker, Monika Imschloss, and Werner J. Reinartz

Room 142


12:30pm-2:00pm – Lunch

2:00pm-3:30pm – Parallel Sessions

TimeActivity Location
May 17th, 2:00pm - 3:30 pmSESSION 3.1 - RM 301
Artificial Intelligence
Session Chair: Roland Rust

Artificial Intelligence on the Frontlines: Scale Conceptualization and Validation of Artificial Intelligence Frontline Performance
Presented By: Lisa Beeler
Co-Author(s): N/A

Cheating on AI
Presented By: Tae Woo Kim
Co-Author(s): Adam Duhachek, Michelle Yoosun Kim, and Hyejin Lee

Telling Your Secret to an AI (vs. a Human)
Presented By: Tae Woo Kim
Co-Author(s): Adam Duhachek, Li Jiang, and Hyejin Lee

Artificial Intelligence in Marketing
Presented By: Ming-Hui Huang
Co-Author(s): Roland Rust

Room 301
May 17th, 2:00pm - 3:30 pmSESSION 3.2 – RM 140
Personalization in Products and Communications
Session Chair: Freeman Wu

When Personalized Recommendations Shake Preference Clarity
Presented By: Byung Cheol Lee
Co-Author(s): Gita V. Johar

That Just Feels Wrong: How the Law of Similarity Shapes Consumer Responses to Personalized Products
Presented By: Freeman Wu
Co-Author(s): Gavan Fitzsimons, Andrea Morales, and Adriana Samper

How Feedback on Current and Future Product Uniqueness Creates Customer Value in Mass Customization
Presented By: Pia Burghartz
Co-Author(s): Emmanuel de Bellis, Nikolaus Franke, Gerald Häubl, and Franziska Metz

Creepiness in Personalized Online Marketing: Concept, Measurement, and Consequences
Presented By: Alisa Petrova
Co-Author(s): Wayne Hoyer, Mansur Khamitov, Harley Krohmer, and Lucia Malar

Room 140
May 17th, 2:00pm - 3:30 pmSESSION 3.3 – RM 141
Automation: Its Innovation Value and Drawbacks
Session Chair: Isaac Dinner

Strategic Automation and Decision-Making Authority
Presented By: Pinar Yildirim
Co-Author(s): Mustafa Dogan and Alexandre Jacquillat

Automating the B2B Salesperson Pricing Decisions: Can Machines Replace Humans, and When?
Presented By: Yael Karlinsky Shichor
Co-Author(s): Oded Netzer

The Impact of Over-The-Top (OTT) Media Services on Piracy Search: Evidence from a Natural Experiment
Presented By: Isaac Dinner
Co-Author(s): Shijie Lu and Koushyar Rajavi

Dynamics of Marketing Capabilities in Advertising Fraud Platforms: An Exploration of Cybercriminal Communities
Presented By: Jean-Loup Richet
Co-Author(s): N/A

Room 141
May 17th, 2:00pm - 3:30 pmSESSION 3.4 – RM 142
Strategic Issues in New Technology
Session Chair: Florian von Wangenheim

Blockchain Technology for Systemic Value Creation in the Sharing Economy
Presented By: Bernardo Figueiredo and Daiane Scaraboto
Co-Author(s): N/A

Securing Programmatic Advertising Integrity Using Blockchain
Presented By: Theo Lynn
Co-Author(s): S. Carru and P. Rosati

Impact of Digital Technologies on Retail Destination Attractiveness: Conceptualization, Measure Development, and Validation
Presented By: Amela Dizdarevic
Co-Author(s): Christof Backhaus and Heiner Evanschitzky

Leveraging the First Impression: Development and Empirical Evaluation of a Chatbot Onboarding Design Framework with a Field Experiment
Presented By: Marcia Nißen and Florian von Wangenheim
Co-Author(s): Alina Asisof, Tobias Kowatsch, and Dominik Rüegger

Room 142


3:30pm-4:00pm – Break

4:00pm-5:30pm – Parallel Sessions

TimeActivity Location
May 17th, 4:00pm - 5:30 pmSESSION 4.1 - RM 301
Humans vs. Algorithms
Session Chair: Luca Cian

The Expert vs. the Algorithm: Consumers' Self-Efficacy Impacts Their Valuation of Product Recommendations
Presented By: Gizem Yalcin
Co-Author(s): Darren Dahl and Anne-Kathrin Klesse

Humans vs. Machines: How Consumers Evaluate Content from Human vs. Nonhuman Sources
Presented By: Roland Schroll
Co-Author(s): Dhruv Grewal

Feedback as a Two-Way Street: When and Why Rating Consumers Fails
Presented By: Tami Kim
Co-Author(s): Lalin Anik and Luca Cian

Effects of Anthropomorphic Product Presentations on Brand Choice of Indispensable Accessories for Technological Products
Presented By: He (Michael) Jia
Co-Author(s): B. Kyu Kim, C.W. Park, and Echo Wen Wan

Room 301
May 17th, 4:00pm - 5:30 pmSESSION 4.2 – RM 140
Digital Advertising
Session Chair: Koen Pauwels

Adblocker Detected: A Model Identifying the Response to Anti-Adblockers
Presented By: Gloria Aznar
Co-Author(s): Ignacio Redondo

How Social Bots Affect Brands and Influencers
Presented By: Koen Pauwels
Co-Author(s): Onur Varol

Going Backward to Move Forward? The Effects of Backward Compatibility (BWC) in Product Upgrade on Sales of Previous and New Generation Technology Products
Presented By: Unnati Narang
Co-Author(s): Venkatesh Shankar

Going Native: Investigating the Drivers of Native Advertising Effectiveness
Presented By: Alex LaBrecque
Co-Author(s): Farnoosh Khodakarami and Clay Voorhees

Room 140
May 17th, 4:00pm - 5:30 pmSESSION 4.3 – RM 141
Brands in the Digital Age
Session Chair: Ming Hsu

The Champion of Images
Presented By: Gijs Overgoor
Co-Author(s): William Rand and Willemijn van Dolen

Large-Scale Inference of Brand Memory
from Text Corpora

Presented By: Ming Hsu
Co-Author(s): Zhihao Zhang

Inferring Brand Knowledge from Online Consumer Associative Brand Networks
Presented By: Minghong Xu
Co-Author(s): Siddhartha Bhattacharyya

Dynamics in Textual Content and Ratings in Online Product Reviews
Presented By: Fei Long
Co-Author(s): Kinshuk Jerath

Room 141
May 17th, 4:00pm - 5:30 pmSESSION 4.4 – RM 142
Strategic Issues in Selling, Adoption, and Loyalty
Session Chair: Gerard J. Tellis

Retooling B2-QuantB Salesforce For Digital Headwinds
Presented By: Sash Vaid
Co-Author(s): Michael Ahearne, Thomas Steenburgh, and Phillip Wiseman

Mobile Search in Competitive Mobile Loyalty Program Apps
Presented By: Joseph Pancras
Co-Author(s): Bin Li and Rajkumar Venkatesan

Assessing the Effect of Visual Ambiguity on Crowdfunding Success Using Automated Image Classification
Presented By: Simon Blanchard
Co-Author(s): Theodore J. Noseworthy, Ethan Pancer, and Maxwell Poole

Disruption from the Sharing Economy: Concepts, Findings, and Future Direction
Presented By: Gerard J. Tellis
Co-Author(s): Davide Proserpio

Room 142


7:00pm-9:30pm – Dinner with Industry Speaker

  • Chris Duffey, Head of AI Innovation and Strategy, Creative Cloud Enterprise, Adobe; author, “Superhuman Innovation”

Saturday, May 18, 2019

9:00am-10:00am – Plenary Discussion and Q&A on the Journal of Marketing Special Issue

  • Donna Hoffman, Christine Moorman, Page Moreau, Michel Wedel

10:00am-10:15am – Break

10:15am-11:45pm – Parallel Sessions

TimeActivity Location
May 18th, 10:15 am - 11:45 amSESSION 5.1 - RM 301
Behavioral Innovation Issues in Managing Crowds and Consumers
Session Chair: Yael Steinhart

The Role of Marketing Technologies in Improving Rural Consumer Wellness
Presented By: Andrew Dahl
Co-Author(s): George R. Milne and James W. Peltier

Regulatory Fit in Design Crowdsourcing
Presented By: Haiming Hang
Co-Author(s): Steve Chen, Zhifeng Chen, Joyce Ko, and Gordon Liu

Can We Provide Access to Ownership? How Ownership Inferences Threaten Product Reconfiguration Services
Presented By: Janina Garbas
Co-Author(s): Martin Mende, Sebastian A. Schubach, Jan H. Schumann, and Maura L. Scott

The Small Predicts Large in Crowdfunding
Presented By: Yael Steinhart
Co-Author(s): Tingting Fan and Leilei Gao

Room 301
May 18th, 10:15 am - 11:45 amSESSION 5.2 – RM 140
The Changing View of Objects
Session Chair: Tom Novak

A Theory of Object Change
Presented By: Mario Campana
Co-Author(s): Fleura Bardhi, Stephanie Feiereisen, and Caroline Wiertz

Innovating in the Digital Age: From Managing Risk to Managing “Knightian” Uncertainty in New Product Development
Presented By: Satish Nambisan
Co-Author(s): N/A

Mining the Secret Life of Objects
Presented By: Donna Hoffman
Co-Author(s): Tom Novak

A Tactile Toolbox: Documenting Consumer Responses to Haptically-Augmented Mobile Advertising
Presented By: Rhonda Hadi
Co-Author(s): O.H. Groth and Ana Valenzuela

Room 140
May 18th, 10:15 am - 11:45 amSESSION 5.3 – RM 141
New Technology in Shopping
Session Chair: Kusum Ailawadi

The Rise of Online Grocery Shopping: Which Brands Will Benefit?
Presented By: Bernadette van Ewijk
Co-Author(s): Els Gijbrechts and Jan-Benedict E.M. Steenkamp

Alexa Shopping: The Effect of Voice Assistants on Consumer Purchase and Search Behavior
Presented By: Chenshuo Sun
Co-Author(s): Anindya Ghose, Xueying Li, Xiao
Liu, Zijun Shi, and Feiyu Xiong

How Mobile Self-Scanning Use Influences Consumers’ Grocery Purchases
Presented By: Kusum Ailawadi
Co-Author(s): Lien Lamey, Anne ter Braak, and Maya Vuegen

Virtual Product Experience: Augmented Reality in Mobile Retail
Presented By: Srinivas K. Reddy
Co-Author(s): Sandeep R. Chandukala and Yong Chin Tan

Room 141
May 18th, 10:15 am - 11:45 amSESSION 5.4 – RM 142
Marketing in a Tech-Enabled World: From Personalization to Protection
Session Chair: Sandra C. Matz

The Role of Marketing in Technology-Enabled Markets
Presented By: Liem Viet Ngo and Ashish Sinha
Co-Author(s): Rajendra Srivastava

Personalizing In-App Subscriptions
Presented By: Julian Runge
Co-Author(s): Michaela Draganska and Daniel Klapper

The Effect of the EU’s General Data Protection Regulation (GDPR) on Behavioral Advertising
Presented By: Li Jiang
Co-Author(s): Pengyuan Wang and Jian Yang

Comparing the Effectiveness of Behavioral and Personality Targeting in Digital Marketing: Evidence from Field Studies on Facebook
Presented By: Sandra C. Matz
Co-Author(s): Julian Runge

Room 142


11:45pm-1:15pm – Lunch

1:15pm-2:45pm – Parallel Sessions

TimeActivity Location
May 18th, 1:15pm - 2:45 pmSESSION 6.1 - RM 301
Social Issues in New Technology
Session Chair: Shiri Melumad

The Opportunities and Limitations of Using Virtual Reality in Charitable Appeals
Presented By: Kirk Kristofferson
Co-Author(s): Michelle Daniels and Andrea C. Morales

Digitally Mediated Interactions: How Anthropomorphic Perceptions Impact Digitally Shared Memories
Presented By: Li Huang
Co-Author(s): Priyali Rajagopal

The Persuasive Power of Social Presence
Presented By: Maria Galli
Co-Author(s): Rahil Hosseini and Ana Valenzuela

The Mobile Truth Serum: How Smartphones Enhance What Consumers Reveal About Themselves
Presented By: Shiri Melumad
Co-Author(s): Robert Meyer

Room 301
May 18th, 1:15pm - 2:45 pmSESSION 6.2 – RM 140
Augmented and Virtual Reality
Session Chair: Tobias Schlager

Exploring the Antecedents and Consequences of Augmented Reality on Brand Experience: A Longitudinal Perspective
Presented By: Jennifer B. Barhorst and Graeme McLean
Co-Author(s): Rhonda Mack and Esta Shah

How Augmented Reality Improves the Digital Product Presentation
Presented By: Thomas Alt
Co-Author(s): Franz-Rudolf Esch and Franziska Metz

The Dynamic Effect of Virtual Reality Technology on Consumer Choice
Presented By: Tobias Schlager
Co-Author(s): Felicitas Morhart and Dave Sprott

How Digitalizing a Physical Product Affects Consumers’ Company Evaluations
Presented By: Wiebke Lueders
Co-Author(s): Tobias Schlager

Room 140
May 18th, 1:15pm - 2:45 pmSESSION 6.3 – RM 141
Neural Networks and Sensory Marketing
Session Chair: Michel Ballings

The Power of Deep Neural Networks: How Machine Learning Can Advance the Forecasting of Product Success Based on Aesthetic Appearance
Presented By: Stefan Mayer
Co-Author(s): Oliver Beck and Jan R. Landwehr

Improving User Preference Prediction via Sensorization
Presented By: Junghan Kim
Co-Author(s): Arun Lakshmanan, Kemper Lewis, and Andrew Olewnik

Deepsense: A Deep Learning Tool for Testing Television Commercials
Presented By: Mitsunori Ogihara
Co-Author(s): Joseph Johnson and Gang Ren

But Wait, There’s More! Deep Learning of Sales Elasticity of Sales Pitches
Presented By: Michel Ballings
Co-Author(s): Neeraj Bharadwaj, Miller Moore, and Prasad A. Naik

Room 141
May 18th, 1:15pm - 2:45 pmSESSION 6.4 – RM 142
Social Media
Session Chair: Yufei Zhang

Layers and Complexities of Social Media Across Entities and Platforms: A Large-Scale Examination Embedded in ACSI Customer-Mindset Data
Presented By: G. Tomas M. Hult and Yufei Zhang
Co-Author(s): Claes Fornell and Forrest Morgeson

Increasing Consumer Engagement with Firm-Generated Social Media Content: The Role of Images and Words
Presented By: Eugene Pavlov
Co-Author(s): Natalie Mizik

Visual Talking: How Visual Cues Drive Sticky Virality of Content
Presented By: Jieun Lee
Co-Author(s): Michele Maletta and Debanjan Mitra

Understanding the Effect of "Real-Time" Social Media Messages on Consumer Engagement
Presented By: Myoung-Jin Chae
Co-Author(s): Sundar Bharadwaj and Omar Rodriguez Vila

Room 142


2:45pm-3:00pm – Break

3:00pm-4:30pm – Parallel Sessions

TimeActivity Location
May 18th, 3:00pm - 4:30 pmSESSION 7.1 - RM 301
New Machines and New Realities
Session Chair: John W. Schouten

Marketing in Augmented Realities
Presented By: Joachim Scholz
Co-Author(s): N/A

Consumer Reception of Disruptive Technologies as Gods and Monsters
Presented By: Beth DuFault and John W. Schouten
Co-Author(s): Russell Belk, Ahir Gopaldas, and Mariam Humayun

When Humans Look Like Machines: The Divergent Impact of Human-as-Machine Representations on Health Decisions
Presented By: Andrea Weihrauch
Co-Author(s): Szu-chi Huang

Use of Fintech Products and Consumer Spending
Presented By: Anastasiya Pocheptsova Ghosh
Co-Author(s): Liang Huang

Room 301
May 18th, 3:00pm - 4:30 pmSESSION 7.2 – RM 140
Technology: Grave Concerns
Session Chair: Bernd Schmitt

Designing Consumer AI: Capabilities, Dark Sides, and Dystopias
Presented By: Markus Giesler
Co-Author(s): N/A

Diversity, Speciesism, and (Re)production: Empirical Mind Experiments
Presented By: Bernd Schmitt
Co-Author(s): Seo Young Kim

The Future of Marketing
Presented By: Roland Rust
Co-Author(s): N/A

Room 140
May 18th, 3:00pm - 4:30 pmSESSION 7.3 – RM 141
Customer Engagement
Session Chair: Siham El Kihal

Social Impact of Viewer Engagement in Live Streaming
Presented By: Dai Yao
Co-Author(s): Xingyu Chen and Shijie Lu

Hedonistic, Impulsive, Dissatisfied, Conformist, and Easy to Tempt: An Examination of Female Consumer Stereotypes Learned by Algorithm
Presented By: Shelly Rathee
Co-Author(s): Arul Mishra and Himanshu Mishra

Cross Merchant Spillovers in Multi-Vendor Loyalty Programs
Presented By: Donald Ngwe
Co-Author(s): Michael Els and Sunil Gupta

Leveraging the Power of Images in Predicting Product Return Rates
Presented By: Siham El Kihal
Co-Author(s): Daria Dzyabura, John Hauser, and Marat Ibragimov

Room 141
May 18th, 3:00pm - 4:30 pmSESSION 7.4 – RM 142
Digital Transformation
Session Chair: Neil Morgan

Marketing Artificial Intelligence: Conceptual Foundations
Presented By: Noah Castelo
Co-Author(s): N/A

Making Marketing Transformations for the Digital Environment Work
Presented By: Neil Morgan
Co-Author(s): Sunder Bharadwaj and Omar Rodriguez Vila

Are You Siri-ous?
Presented By: Marat Bakpayev and Ann Kronrod
Co-Author(s): N/A

Conversations With A Chatbot: Are You Ready to Open Up Your Pocket?
Presented By: Minki Kim
Co-Author(s): Minkyoung Ahn, Sara Kim, and Dowon Kwak


Full agenda details will continue to be updated as needed.