TPM 2019 Submissions

The 2019 Theory + Practice in Marketing (TPM) Conference is pleased to collaborate with the Journal of Marketing for a Special Issue on “New Technology and Marketing.” Both TPM and the Special Issue will showcase scholarship that examines the impact of new technologies on important marketing-related research questions. New technologies, defined as those that are early in the adoption cycle for firms and/or consumers, can be studied from consumer, firm, competition, market, policy, or societal perspectives. Purely conceptual papers are welcome as are papers using any methodological approach. It is crucial that submissions address a real-world marketing question.

Sample topics and perspectives can be found in the Call for Papers. Both TPM and the Special Issue will be organized around domain-defining papers that take a broad view of technology’s future impact on the field of marketing using new models, new theories, and new data and that take a forward-looking approach to formulating implications for consumers, management, and society. We also welcome papers with a general marketing focus that span boundaries with other disciplines such as computer science, sociology, and engineering. Papers that develop incremental methodological or theoretical contributions to address highly specific, tactical, technical, or operational marketing problems are not a good fit with the Conference or Special Issue, nor are papers that simply apply current state-of-the-art methodologies (e.g., machine learning) to marketing problems.

How TPM and the Journal of Marketing Special Issue Will Work Together:

The entire TPM conference is dedicated to exploring research on New Technologies and Marketing with the goal of improving knowledge on this critical topic and helping authors prepare for submission to the Special Issue. The co-editors for the Special Issue, C. Page Moreau (University of Wisconsin-Madison), Donna L. Hoffman (George Washington University), Stefan Stremersch (Erasmus University and IESE), and Michel Wedel (University of Maryland), will select papers for the conference and will attend the conference in order to order feedback. Judging by previous years’ conferences, selection is highly competitive. Other Editors, Associate Editors, and Editorial Review Board members from the Journal of Marketing will also be present to provide feedback to authors.

Submission Requirements:

Formal TPM submissions, due by January 15, 2019, should be presentations of no more than 10 PowerPoint slides (plus cover slide, in reasonably-sized type) that address the following:

For empirical paper submissions:

  • Audience and Motivation: What is your research motivation? Whose problem are you solving? In the first one to two slides, clearly establish the research motivation and identify a target audience and the issue they’re grappling with (1-2 slides).


  • Relevant theory:  Lay out the theoretical rationale for your investigation (1-2 slides).


  • Results:  In the next one to two slides, describe the principal findings in words (1-2 slides).


  • Method:  In the next three to five slides, briefly describe your methods, specific numerical results, and limitations/generalizability (3-5 slides).


  • Linking Theory to Practice: On the last slide, clearly describe how your research links marketing theory to practice (1 slide).


For theoretical paper submissions:

  • Practical question: For what problem or issue are you developing a theoretical analysis? [1 slide]


  • Motivation for theory: Why is there a need to develop this theoretical examination? [1-2 slides]


  • Details of theory: Lay out details and distinctions of your theoretical approach. [1-3 slides]


  • Comparisons:  What other theories have tackled this problem and what improvements does your theory provide. [1-2 slides]


  • References. [1-2 slides]


Given TPM’s mission, remember that while the audience may be largely academic, your slides and presentation should nonetheless be easily understood by both scholars and managers.


Please email your slides before the deadline to:

In addition, please read the full details of the Call for Submissions for the Journal of Marketing Special Issue in order to help prepare the best topical fit for TPM submissions as well.

For any inquiries regarding the TPM Conference 2019, please email Matthew Quint,