Mission:  The Theory+Practice in Marketing (TPM) Conference seeks to increase the business relevance of research in marketing.

The TPM Conference is motivated by the belief that marketing academia is often too far removed from addressing substantive problems, and instead focuses on more narrow methodological issues and/or theoretical phenomena disconnected from real-world applications. This lack of substantive focus threatens to make our field irrelevant and undermines the legitimacy of research at business schools.

For information about the previous TPM Conference, please contact Matthew Quint, Columbia Business School, matthew@theorypractice.org.


Year Host Special Issue
2011 Columbia Business School
Columbia University
2012 Harvard Business School Marketing Science
2013 London Business School Journal of Marketing Research
2014 Kellogg School of Management
Northwestern University
International Journal of Research in Marketing
2015 J. Mack Robinson College of Business
Georgia State University
Journal of Marketing
2016 USA Mays Business School
Texas A&M University
Journal of Marketing Research
2016 ASIA Yonsei School of Business (Seoul, Korea) Journal of Marketing Research
2017  Darden School of Business, University of Virginia Journal of Marketing Research
2018 UCLA Anderson School of Management Journal of Marketing Research
2019 Columbia Business School
Columbia University
Journal of Marketing