The Theory + Practice in Marketing (TPM) Conference is excited to announce that it will be conducted virtually using the Zoom platform,  June 9 and 10, 2021; 8:30 a.m. to 3 p.m. Eastern time, hosted by The Wharton School.


Registration Fee = $50

The Call for Submissions is now CLOSED (Deadline: March 15, 2021)

With no methodological or thematic constraints for TPM 2021, we seek original (unpublished) submissions with a diversity of methodological foci and a high level of rigor.

Remember that the audience is not purely academic, so your submission and presentation need to be easily understood by both scholars and managers. A committee of experts will select the accepted submissions to be presented at the conference. Judging from previous years’ conferences, selection is highly competitive.

For questions about the TPM 2021 conference please email

A huge thanks to all the presenters, attendees, commentators, and guest speakers who supported the TPM 2019 conference (May 16-18) at Columbia Business School!

For more details on TPM 2019, please click here.