Registration coming soon

The International Journal of Research in Marketing is pleased to announce a special issue in collaboration with the 2022 TPM Conference which is being hosted at Goizueta Business School, Emory University. Consistent with the spirit of the TPM Conference, the special issue seeks research that bridges the gap between marketing academia and practice by tackling substantive marketing problems. The special issue is open to all methodological approaches, including experimental studies, qualitative research, and empirical modeling. Research should be focused on real-world applications, drawing on rigorous methodology to address substantive concerns. The special issue is also open to research that has the potential to inform regulation and public policy, so long as it relates to marketing phenomena. The EIC and co-editors of IJRM will begin accepting manuscript for the special issue in September 2022. Manuscripts must be received no later than January 31, 2023.

For questions about the TPM 2022 conference please email EmoryTPM2022@emory.edu.