About TPM

Mission

The Theory+Practice in Marketing (TPM) Conference seeks to increase the business relevance of research in marketing.

The TPM Conference is motivated by the belief that marketing academia is often too far removed from addressing substantive problems, and instead focuses on more narrow methodological issues and/or theoretical phenomena disconnected from real-world applications. This lack of substantive focus threatens to make our field irrelevant and undermines the legitimacy of research at business schools.

Past TPM Conferences

YearHostSpecial Issue
2011Columbia Business School
Columbia University
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2012Harvard Business SchoolMarketing Science
2013London Business SchoolJournal of Marketing Research
2014Kellogg School of Management
Northwestern University
International Journal of Research in Marketing
2015J. Mack Robinson College of Business
Georgia State University
Journal of Marketing
2016
USA
Mays Business School
Texas A&M University
Journal of Marketing Research
2016
Asia
Yonsei School of Business (Seoul, Korea)Journal of Marketing Research
2017Darden School of Business
University of Virginia
Journal of Marketing Research
2018UCLA Anderson School of ManagementJournal of Marketing Research
2019Columbia Business School
Columbia University
New Technologies and Marketing
2021Wharton School of Business
University of Pennsylvania
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2022Goizueta Business School
Emory University
International Journal of Research in Marketing