Call For Submissions

2018 Theory + Practice in Marketing Conference
UCLA Anderson School of Management, 16-18 May 2018

Conference Co-Chairs: Randy Bucklin, don lehmann, sunil gupta, bernd schmitt

We are pleased to invite submissions to the 8th Theory + Practice of Marketing (TPM) Conference at the UCLA Anderson School. The previous seven TPM Conferences were successfully hosted by the Columbia Business School, the Harvard Business School, the London Business School, the Kellogg School at Northwestern, the Robinson College at Georgia State University, Texas A & M University, and the Darden School at the University of Virginia.


The motivation underlying the TPM Conference is the belief that marketing academia can earn a strong and enviable position in business schools by addressing substantive problems with broad relevance. This quest for relevance can supplement the search for rigor by showcasing research that focuses on substantive business problems and is supported by a sound methodology. Research that uses any methodology — qualitative, experiments, surveys, observational data, structural models, and analytical models to name a few — is welcome. The emphasis of research should be on stakeholder relevance, substantive impact, and broad implications for practice.  We encourage you to submit your most impactful research for presentation at the TPM Conference.

Submissions should be no more than 10 PowerPoint slides (in reasonable type size) and include the following:

  1. Audience and Motivation: What is your research motivation? Whose problem are you solving? In the first one to two slides, clearly establish the research motivation and identify a target audience and the issue they’re grappling with.
  2. Results:  In the next one to two slides, describe the principle findings in words.
  3. Method:  In the next three to five slides, briefly describe your methods, specific numerical results, and limitations/generalizability.
  4. Linking Theory to Practice: On the last slide, clearly describe how your research links marketing theory to practice.

Remember that the audience is not purely academic, so your slides and presentation need to be easily understood by both scholars and managers.

A committee of experts will select the accepted submissions to be presented at the conference. Judging from previous years’ conferences, selection is highly competitive.


Submission deadline: March 1, 2018


Please email your slides before the deadline to:


Instructions for Submitting 2018 TPM Conference Papers to JMR


The deadline for submission of conference papers to JMR for consideration in the special TPM section is October 1, 2018. Authors should submit their manuscripts through the regular JMR portal (do not send them to the TPM committee) and answer “yes” and write “TPM” for the question regarding whether the paper is for a special issue.  JMR will provide special instructions to AE’s and reviewers for consideration of the conference papers.  A select group of AE’s will handle the papers, drawn from members of the TPM committee, TPM conference chairs, practice prize winners, and other practice-oriented senior scholars.  Manuscripts invited for revision will need to adhere to submission deadlines in a tight revision schedule (i.e., 6 months instead of 1 year).

For any inquiries regarding the TPM Conference 2018, please email Riana Hull,

Key Dates & Timelines

Submission Deadline: March 1, 2018
Decision on Conference Submissions: April 2, 2018
Conference Early Bird Registration Deadline: April 16, 2018
Conference Dates: May 16-18, 2018

JMR Submission Deadline: 01 October 2018