TPM 2024 | May 16-18

We are pleased to announce that the 2024 TPM conference will be hosted by The University of Texas at Austin’s McCombs School of Business on May 16-18, 2024. Profs. Raji Srinivasan, Doug Chung, and Andrew Gershoff are chairing the effort.

TPM 2024 is pleased to partner, once again, with the International Journal on Research in Marketing, and its incoming editor, Prof. Koen Pauwels. Submissions were open to all efforts with a focus on the relevance of research findings to the practice of marketing, in addition the TPM 2024 conference (and the IJRM Special Issue in whole) has a special focus on topics relating to the impact, both opportunities and threats, from the emerging technologies of AI (broadly defined), machine learning and adjacent technologies (e.g., automation, robotics), and the methodological application of these technologies to marketing scholarship.

TPM 2024 Call for Submissions is closed!

Conference registration is now open!

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