TPM 2024 | May 16-18
We are pleased to announce that the 2024 TPM conference will be hosted by The University of Texas at Austin’s McCombs School of Business on May 16-18, 2024. Profs. Raji Srinivasan, Doug Chung, and Andrew Gershoff are chairing the effort.
TPM 2024 is pleased to partner, once again, with the International Journal on Research in Marketing, and its incoming editor, Prof. Koen Pauwels. While submissions are open to all efforts with a focus on the relevance of research findings to the practice of marketing, the TPM 2024 conference (and the IJRM Special Issue in whole) will have a special focus on topics relating to the impact, both opportunities and threats, from the emerging technologies of AI (broadly defined), machine learning and adjacent technologies (e.g., automation, robotics), and the methodological application of these technologies to marketing scholarship.
TPM 2024 Call for Submissions is closed!
Conference registration is now open!
Our deep thanks to the co-chairs Profs. Markus Christen, Felicitas Morhart, and Tobias Schlager for running a wonderful 2023 TPM in Europe at HEC Lausanne for the first time in a decade.
TPM 2023 program is available here
The IJRM special issue collaboration with TPM 2023 submissions deadline is now over.
PHOTOS from TPM 2023:
TPM 2024 | May 16-18
The University of Texas at Austin | McCombs School of Business
Contact Us
For questions about the TPM conference: contact@theorypractice.org