Please visit the International Journal of Research in Marketing for more information about the submissions process for the Special Issue being done in partnership with the 2022 TPM conference.
Deadline: January 31, 2023
IJRM is pleased to announce a special issue in collaboration with the 2022 TPM Conference. While we warmly welcome conference participants to submit their research to the special issue, conference participation is not a prerequisite to submit. Consistent with the spirit of the TPM Conference, the special issue seeks research that bridges the gap between marketing academia and practice by tackling substantive marketing problems. The special issue is open to all methodological approaches, including experimental studies, qualitative research, and empirical modeling. Research should be focused on real-world applications, drawing on rigorous methodology to address substantive concerns. The special issue is also open to research that has the potential to inform regulation and public policy, so long as it relates to marketing phenomena. The EIC and co-editors of IJRM will begin accepting manuscript for the special issue in September 2022. Manuscripts must be received no later than January 31, 2023.