13th Annual Theory + Practice in Marketing (TPM) Conference (2023)

Hosted By: University of Lausanne (HEC), Lausanne, Switzerland


Conference Dates: May 29-31, 2023

This year, TPM will be partnering with the International Journal of Research in Marketing for a special issue that seeks research that bridges the gap between marketing academia and practice. The special issue is open to all methodological approaches, including experimental studies, qualitative research, and empirical modeling. Research should be focused on real-world applications, drawing on rigorous methodology to address substantive concerns. The special issue is also open to theoretical research and research that has the potential to inform regulation and public policy, so long as it relates to marketing phenomena.

Submissions should be no more than 10 PowerPoint slides (in reasonable type size) and, for empirical submissions, include the following: 

  1. Audience and Motivation: What is your research motivation? Whose problem are you solving? In the first one to two slides, clearly establish the research motivation and identify a target audience and the issue they’re grappling with. 
  2. Results: In the next one to two slides, describe the principal findings in words. 
  3. Method: In the next three to five slides, briefly describe your methods, specific numerical results, and limitations/generalizability. 
  4. Linking Theory to Practice: On the last slide, clearly describe how your research links marketing theory to practice.

Adjusted expectations are noted on the website for theoretical submissions. Remember that the audience is not purely academic, so your slides and presentation need to be easily understood by both scholars and managers. A committee of experts will select the accepted submissions to be presented at the conference. Judging from previous years’ conferences, selection is highly competitive. After the TPM conference, the EIC and co-editors of IJRM will begin accepting manuscripts for the special issue in September 2023. Manuscripts must be received no later than January 31, 2024.


TPM Submission Deadline: CLOSED (February 28, 2023)

Decision on Conference Submission: Sent to the authors (March 30, 2023)

We wish you the best with your research in 2023 and hope you will submit your work to TPM!


Markus Christen, Felicitas Morhart, Tobias Schlager
2023 TPM conference Co-Chairs